Cloud Value Lab

Featured Practitioners

Every person featured on CVL brings invaluable insight for the FinOps community, for what they know, how they think, and what they've built.

Being featured by CVL means something because the conversation is real, the relationship is personal, and the story belongs to the practitioner. These are the people who've stepped into the spotlight.

Rense Siegmund
Rense Siegmund
Ultra-trail runner PE teacher turned trainer FinOps Academy co-founder FinOps enablement specialist
Co-founder of FinOps Academy. On teaching organizations to run their own FinOps, why early data discipline prevents late-stage collapse, and the parallels between ultra-trail running and FinOps practice.
Co-founded FinOps Academy in the Netherlands. Former PE teacher and corporate trainer. Ultra-distance trail runner (100km+ Alpine races).
Anderson Oliveira
Anderson Oliveira
Multi-instrumentalist A cappella arranger FinOps speaker FOCUS contributor
FinOps practitioner and FOCUS contributor. On why 95% of FinOps problems start at the top, budget as the real adoption instrument, and the unit economics frontier.
FinOps Foundation speaker. FOCUS contributor. Active across European FinOps and AI Economics communities.
Dieter Matzion
Dieter Matzion
Cave explorer Lava tube rappeller FinOps Ambassador FinOps since 2013
FinOps Ambassador and long-time Roku practitioner. On scope expansion, executive mandates, AI ROI, and why the memory gap is the real gap.
FinOps practitioner since 2013. Google, Netflix, Intuit, Roku. FinOps Foundation Ambassador.
Rick Triana
Rick Triana
Wilderness First Aid Dog trainer Podcast guest Knowledge sharing 400+ scuba dives
Cloud FinOps Manager and FinOps Certified Instructor. On influence without authority, redefining the win, and why AI is heading for your cloud bill.
FinOps Certified Professional. AWS, Accenture, RGA, IHG. Active FinOps Foundation community member.
Hayley Kozak
Hayley Kozak
Immigrated from China Bungee jumper & skydiver DFW FinOps meetup founder FinOps community builder
FinOps practitioner and community builder. On building the DFW FinOps meetup from nothing and how showing up became a career engine.
6+ years across enterprise, hyperscaler, and consulting. AWS OPTICS team, Spot by NetApp, 3M Healthcare, Experian.
Anne-Gaëlle Roux
Anne-Gaëlle Roux
GreenOps advocate Cloud CoE operator European FinOps community 20+ years in IT
FinOps and GreenOps practitioner. On the Saving Plan paradox, CSP carbon data conflicts, and why the ecological frame opens doors cost reduction cannot.
20+ years in IT infrastructure. Cloud Centre of Excellence operator. Active in European FinOps and GreenOps communities.
Ben de Mora
Ben de Mora
Electric guitar collector Blues musician Oracle data centre background Unit economics advocate
Strategic FinOps consultant. On why cost without context is meaningless, unit economics over time, and vendors stuck in the housekeeping space.
FinOps practitioner since 2019. Oracle data centre engineering background.
Larry Advey
Larry Advey
"Fred FinOps" persona FinOps TAC member FOCUS maintainer Community mentor Practitioner since 2012
Director of Cloud Platform and FinOps at CloudZero. On architecture over cleanup, specialisation over boiling the ocean, and trust as the AI bottleneck.
FinOps Foundation Technical Advisory Council member. FOCUS maintainer. Cost allocation at Marathon Petroleum since 2012.
Erik Norman
Erik Norman
Large-scale cloud architect Airline industry FinOps Data-driven designer M&A modernisation specialist
Cloud Architect and FinOps Consultant. On data-driven architecture, the POS case study that cut usage 98.4%, and why bespoke building-block libraries beat universal ones.
Large-scale cloud architect. M&A modernisation specialist. FinOps consulting for European commercial airlines.
Jason Kelly
Jason Kelly
Culture translator $700M cloud spend managed FinOps Certified Trainer Pre-certification veteran
FinOps Certified Trainer and enterprise practitioner. On the vocabulary gap between finance and engineering, why dashboards don't fix culture, and FinOps fading into how work gets done.
Managed ~$700M annual cloud spend across multi-cloud environments. Pre-certification-era FinOps veteran.

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